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  • January 29, 2012

Transmedia Capital

Funding and Mentors for New Media's Brightest Stars

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  • Percolate_435x140

    Percolate in 5 steps:Calibrate. Filter. Curate. Publish. Learn. Percolate helps brands create content at social scale. The number one question brands ask today is 'how do we create content for the social web?' Percolate's answer is curation. The system works by bubbling up interesting content from around the web and presenting it back to a brand's editor to add a comment and publish back out to social channels and websites. The company helps power social publishing for some of the largest brands in the world. Calibrate: To be a content creator, you must be a content consumer The first

  • domo-435x140

    Domo is a new form of business intelligence (BI) unlike anything before — an executive management platform delivered as a service that helps managers and executives transform the way they run their business. No IT Required Today BI is for IT, by IT, accessible only through IT — and users are beholden to IT to get the data they need. Domo makes real intelligence directly accessible to managers and executives, reducing the burden on already-strained IT departments and making BI work for you, not the other way around. BI as a Revenue Center Traditional BI is focused on

  • appstores-435x140

    A White-Label Appstore Platform. Showing developers love by empowering platforms to showcase apps, enabling publishers to curate apps, and creating effective distribution channels for developers. The AppShowcase Solution The AppShowcase product helps platforms highlight whatʼs being built on their API, communicate with the developers in their ecosystem and streamline the application submission and approval process.  

  • Giftiki_435x140

    Giftiki is defining a new social commerce platform with the development of its collaborative gifting engine.   It allows users to send small amounts of money that contributes to a collective fund, empowering the recipient to buy something they actually want.  Giftiki’s services expand beyond birthdays to any gifting situation- holidays, graduations, fundraising and weddings and baby showers.

  • Tello

    Tello is a free, real-time customer service rating system available as an iPhone/iPad app, via Android and online. If you want to give feedback on a customer service experience and share it with your friends, Tello lets you quickly and easily rate any employee, at any business, while you are on-the-go. With Tello, you can help shine a light on everyday customer service interactions and help improve that service with every rating. Tello was founded in 2010 and is based in Palo Alto, California. Tello has secured over $1 million in seed funding from a world-class group of investors including

  • RealGravity_435x140

    The premier video marketplace for content providers, publishers and advertisers. RealGravity allows you to instantly license and distribute your videos to a public or private affiliate network of web publishers. RealGravity's free enterprise Video CMS lets you publish your own videos, and to access over 500,000 professional videos from branded providers, in dozens of categories.

  • relevvant-435x140

    Relevvant is the developer of the Facebook Page tab application TextualAds, an SMS marketing app that allows you to collect your fans' mobile numbers and send instant, targeted SMS messaging directly to their mobile phones. textualAds allows you to leverage your existing fan base on Facebook to build rich mobile lists of fans who want to hear from you. Use textualAds to send messages directly to your fans that will attract, engage and mobilize.

  • ContextLogic

    A sophisticated content discovery and distribution platform based on state of the art machine learning and natural language processing technology. In the advertising space, ContextLogic plans to build and deploy a contextually aware social, content, and search ad targeting platform. In the consumer space, their goal is to establish a new standard in the way users discover, interact, and distribute content. ContextLogic is currently in stealth mode. ContextLogic Gets $1.7M From Conway, Rabois And Others To Better Target Ads, Content ContextLogic, an information relevancy startup that

  • socialize-435x140

    The leading “do it yourself” platform to make iPhone apps, with no coding required. Thousands of brands large and small have created apps using AppMakr, including PBS, Accenture, Harvard Business Review, Maclife, Macworld UK, US Congress, PGA TOUR, Seth Godin, Guy Kawasaki, along with churches, music bands, and smaller publications like Racer X. Creating an app with AppMakr is absolutely free. You can have an app in the App Store within days. AppMakr has developed the App Quality Index a proprietary algorithm to predict, with 90% accuracy, whether Apple will accept or reject

  • mobile spinach

    Exclusive offers on the best stuff to do, see, and buy in your city.  Members of Mobile Spinach are able to use their phones to buy discounted vouchers that can be used like cash at local merchants. Mobile Spinach delivers unbeatable offers that are typically 50% off or more at popular restaurants, bars, clubs, events, hotels, clothing stores, spas & salons.

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  • Percolate_435x140
  • domo-435x140
  • appstores-435x140
  • Giftiki_435x140
  • Tello
  • RealGravity_435x140
  • relevvant-435x140
  • ContextLogic
  • socialize-435x140
  • mobile spinach

Transmedia Capital (TMC)

The Transmedia Capital (TMC) investment strategy is focused on early stage companies in the digital media market. Targeted categories within the digital media market include: social media, analytics, social gaming, mobile platforms, advertising, video technology, content distribution and search. We are seasoned operators that have worked within the digital media, entertainment and advertising industries, which provides invaluable insight when we are evaluating deals, and is also very attractive for entrepreneurs that want to leverage our expertise and relationships. We have established strategic partnerships with brands and advertising agencies that will help us accelerate the growth of our portfolio companies. Our brand and agency relationships have yielded huge benefit for our portfolio companies including investment and revenue generating partnerships. We are very selective when choosing our investment opportunities and we are very confident that we can add significant value to the companies that we add to the Transmedia Capital family. If you don't believe us, ask our CEOs.

Destined to Make a Difference

Featured Company – Percolate

Percolate helps brands such as GE, Mastercard, Amex and Grey find relevant content and then distribute it through social channels like Facebook, Twitter or Tumblr. Media companies are also experimenting with the technology to automate their own curation process, such as Reuter's Counterparties blog and American Express' OpenForum. The idea is to create a mix of content created by the staff or contributors and pulled in from other sources.
Now that brands have spent the last several years collecting fans and followers on social networks, they are under pressure to provide value in the form of useful content. Some content they'll create on their own though, but Mr. Brier believes aggregated content will be the bigger part of the mix. "Our mission at the company is to help brands create content at social scale,".

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