SAN FRANCISCO — May 20, 2013 — Newsle, the news discovery engine for the world’s most connected professionals, today announced that the company has raised $1.65 million in a Series A round of venture financing. The round was led by Advance Publications Inc., along with participation from Maveron, DFJ,Transmedia Capital and Launny Steffens, and previous investor Rockwell Schnabel. The company also announced that Whitney Shaw, president of American City Business Journals, has joined the board of directors.
From Rip Empson, Techcrunch:
From Anthony HA., Techcrunch:
From prweb - Seattle, WA (PRWEB) April 16, 2013
Buddy Platform, Inc., (http://buddy.com) a leading backend-as-a-service (BaaS) provider, today announced support for Xamarin‘s iOS and Android development tools. Starting today, developers can download the Buddy SDK from Xamarin’s Component Store free of charge. Buddy’s SDK for Xamarin can be used to build iOS, Android and Mac applications, and includes documentation and samples. Also beginning today, developers can find Buddy’s .NET SDK on GitHub, which includes the code and project files for .NET, Windows Phone, Windows RT and Xamarin Studio iOS/Android.
Benefits for Developers:
- Now for the first time, C#/.NET developers can write Buddy-powered iOS, Android and Mac apps using Xamarin’s toolset.
- Xamarin empowers more than 280,000 developers to build fully native mobile apps across all major platforms, all with a nearly common .NET-based codebase. Now those developers can enjoy the advantages of using Buddy’s fully scaled, tested and deployed web services for key cloud connectivity features in their apps.
Last July mobile rewards startup Kiip announced it had raised an $11 million funding round “led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others.” Now the company is disclosing that Interpublic Group was among those “other” investors.
IPG’s investment doesn’t preclude Kiip from taking funding from or working with other agency holding companies, Kiip cofounder and CEO Brian Wong said. However it does solidify ties between Kiip and IPG’s collection of agencies. The startup has already worked with Initiative and Ansible. Now Kiip will also work closely with IPG Media Lab, the holding company’s unit charged with finding emerging technologies for clients to start using in their marketing.
Also validating’s Kiip position as a mobile rewards partner are the 100 campaigns it ran last year for 75 brands including Pepsi, American Express, Best Buy and Mondelez. The startup had started out as an in-game ad platform, high-fiving mobile gamers with virtual goods when they completed a level or beat a game, but has grown into rewards platform that brands can use to deliver offers tied to these “own-able moments” — moments that can deepen the relationship between brands and consumers, Wong claims. Last year Kiip saw 1 billion of these moments—and 280 million in the last 30 days—and served 200 million rewards. Wong wouldn’t say how many of those rewards were redeemed “because that way people will know our revenues” but said that redemption rates range from 10 to 25 percent per reward.
Kiip’s rewards platform has been largely mobile-centric—spanning 700 apps, 70 percent of them games, according to Wong—but the company has begun making headway into search and social. Discussing the IPG investment during last week’s International CES, it seemed a logical next step for Kiip could be the connected car. “Let’s just say it would be a mistake for us not to think about other areas where rewards could be applied to,” Wong said.
“Our eventual goal as a company is to own every single achievement moment on the planet, whether it be you hit your energy savings goals with your Nest thermostat or you were able to get good mileage with your hybrid [car],” he said.
Great insight from David Hornik, August Capital
Investing is About Passion
“Entrepreneurship is about passion. Great entrepreneurs are not driven by a simple desire to make money. They are driven by a need to change the world. They may change the world by building a better operating system or a better search engine or a better social network. But whatever it is they are building, great entrepreneurs are driven by passion.
The same is true of Venture Capitalists. It is not enough to simply hope to make a buck. The best Venture Capitalists fund companies about which they are truly passionate. Building great companies takes a long time. And it is never a straight path. But a shared desire to create something great — something important — will carry entrepreneurs and VCs alike through the tough times. Anything shy of passion will fade away, leaving the entrepreneur or the Venture Investor vulnerable to fatigue. Passion, however, will transcend the challenges.”
Read more: http://www.ventureblog.com/2012/12/investing-is-about-passion.html
Did the leading media technology companies of today truly set out to become disruptive companies? Were they focused on media at their inception? Consider Google. It was founded to build a better search platform. Or Facebook, providing a place for college kids to exchange photos with their friends. Twitter was founded as a side project focused on personal updates. None of these companies originally set out to change the world or generate billions of dollars in advertising revenue. Rather, they were great technology companies that over time have become huge advertising and digital platforms.
These companies are clearly anomalies within the myriad of start-up companies that are launching across the globe. Tracking these evolving companies and determining if and how they can become relevant to consumers and to Fortune 500 brands is a daunting task. In addition to tracking the exploding technology development, brands need to be interested in and willing to engage start-up companies that might prove important to their future business.