Creating a sticky game that keeps players coming back for more is trick in and of itself. Once you’ve made the app and released it into the wild, finding a way to make money with it is even trickier. That’s where Kiip saw a need and came to the rescue with its genius real-world rewards platform.
The premise is simple, developers can create unlockable achievements in their games, and Kiip will reward those players with physical items from its advertising partners. With about 100 games using Kiip’s platform, its CEO Brian Wong told me on the phone today that is has opened up over 500 million new inventory spots for advertisers.
There is no shortage of advertisers looking to spend money, only shortage of spots to insert advertising. By building a relationship with top-tier advertisers like Disney, Pepsi, Popchips, and Sears, Kiip provides a way for game developers to make their players happy and rewarded with really cool stuff that they can even pass on to their friends.
Today, Kiip has announced that its platform is open for all developers to use, lifting its selective beta-like gates. The company has been selective in choosing developers to use its platform so that it could control growth and properly scale the product for this public launch. The time is here and now any developer can start including Kiip rewards with just a single line of code.
It’s a win, win, win situation
Kiip has found itself a fantastic niche for providing advertisers with new real estate, developers with a way to make money from their games, and take a cut of the action for itself. Wong told me that out of its 100 games using Kiip, 10 of them are in the top 100 games on Apple’s App Store. That means that the games themselves are sticky and Kiip is rewarding those gamers for coming back. In fact, Kiip currently displays 4 rewards every second in the apps where it is included.
To make it easy for developers to get started with Kiip, Wong says that the company worked really hard to create an onboarding experience that “walks the talk” when it comes to easy: