A sophisticated content discovery and distribution platform based on state of the art machine learning and natural language processing technology. In the advertising space, ContextLogic plans to build and deploy a contextually aware social, content, and search ad targeting platform. In the consumer space, their goal is to establish a new standard in the way users discover, interact, and distribute content. ContextLogic is currently in stealth mode.
ContextLogic Gets $1.7M From Conway, Rabois And Others To Better Target Ads, Content
ContextLogic, an information relevancy startup that is focusing on optimizing the online ads space at the moment, has raised $1.7 million in angel funding from (for effect) SV Angel’s Ron Conway, former Global President of Sales at Google Aydin Senkut, Keith Rabois, Palantir co-founder Joe Lonsdale, YouTube co-founder Steve Chen, Microsoft VP Hank Vigil, former Microsoftie Fritz Lanman, Twitter Director of Search Elad Gil, Nils Johnson, Digital Garage, Michael Stoppelman, Raymond Tonsing, Paige Craig, Farmville creator Sizhao Yang, CRV partner Bill Tai, Brian Koo, Naval Ravikant, Paul Bricault and Transmedia Capital.
Right now the stealthy ContextLogic is working on using machine learning and NLP to leverage information context in order to increase relevancy of advertising as well as content. Its algorithm uses a topic hierarchy to better break down what people actually are looking for or find interesting. Basically its like an AdSense on steroids, that can be applied outside of Google to anything from ads to content like tweets, Facebook profiles and text messages.
http://techcrunch.com/2011/03/03/contextlogic/
