Percolate in 5 steps:
Calibrate. Filter. Curate. Publish. Learn.
Percolate helps brands create content at social scale. The number one question brands ask today is ‘how do we create content for the social web?’ Percolate’s answer is curation. The system works by bubbling up interesting content from around the web and presenting it back to a brand’s editor to add a comment and publish back out to social channels and websites. The company helps power social publishing for some of the largest brands in the world.
Calibrate: To be a content creator, you must be a content consumer
The first step is to map the brand’s interests and campaign goals against a subset of the five million sources Percolate scrapes daily. By answering a series of questions we turn a brand strategy into the interest engine that will power your brands Percolator.
Filter: Separating the signal from the noise
Unlike most systems, Percolate gets better at filtering as you give it more information. We use our proprietary algorithms to sort all the stories from your calibrated sources and bubble up only the most relevant and interesting content for an editor to comment on.
Curate: People are more interesting than algorithms
One of our core beliefs is that nothing a brand presents to consumers should go out without first being touched by a brand representative. Without Percolate this can be a daunting task. However, Percolate presents the top stories as simple prompts for a brand editor to comment on.
Publish: Push content to social platforms and websites
Once the brand’s editor has added their stamp, the curated story is ready to be pushed to social platforms like Facebook, Twitter or Tumblr as well as a brand’s .com. We format everything for the channel so all the editor needs to worry about is being interesting.
Learn: The more you use Percolate, the better it gets
We look at everything an editor does in Percolate to help make the system better. By learning from what you post and how your audience reacts, we are able to find new sources and additional content to help you engage consumers across all channels.