SnappyTV offers a robust suite of tools that enable organizations of all sizes to edit, share, and archive live video and TV programming completely within the cloud. The SnappyTV platform enables organizations to rapidly create, distribute and measure real-time promotional messaging delivered via social media channels. We estimate that two billion social media messages per month are related to content seen on TV. Messages are sent by the millions during prime time shows, live sports and breaking news. When you bring in social interactions around live streams, conferences and other events, this number undoubtedly grows exponentially. The problem is that users on Facebook and Twitter can’t see the video clips referenced.
SnappyTV merges the last 20 seconds of what users see on TV or a live stream with their real-time social messages. The result is the viral sharing of video clips merged with social messaging which turns fans into marketers by allowing them to show their friends the best video moments from the broadcast – resulting in significant real-time promotion for live tune-in and traffic back to your web and social media properties. SnappyTV offers a rights-friendly platform with front end mobile and web applications that connect to a content owner’s website so all traffic and streams are directed to a content owner. In addition, content owners can integrate with existing advertising networks to sell pre-roll or other video advertising within the clip stream for additional sales opportunities.