TrialPay’s transactional advertising platform boosts revenue and converts more customers for online merchants by placing targeted promotions around transactions. TrialPay works with leading companies across many industries, including software, social apps, retail and more.
TrialPay enables customers to pay for one item by trying or buying something else. Their system is used by merchants like Skype to provide users with free trials in exchange for participating in deals from their advertising partners.
TrialPay pioneered the offer-based payments model. From the first year of its existence TrialPay has sought patent protection for its innovations. To date TrialPay has been granted four patents from the U.S. Patent Office. “We’re pleased that each of the named inventors on our issued patents remains actively engaged as a TrialPay employee.”
“Our issued patents relate to TrialPay’s offer-based payments platform, which enables consumers to obtain virtual currency, digital goods, and other items by engaging with one of TrialPay’s advertising partners.”
CEO Alex Rampell recently spoke on the increasing value of transactional data in online payments during his presentation at Web 2.0 Summit.
He continued the conversation during his interview with O’Reilly Media, elaborating on how TrialPay is leveraging transactional data to position offers around the point of need to benefit consumers, merchants and advertisers.
